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Showing posts from October, 2011

SOCIAL MEDIA: A BOON FOR SOCIAL VENTURES

Social Enterprises are mean to address the social issues. Their main goal is to meet the cause, along with the financial sustainability of the organization. A social entrepreneur would always opt for the way to choose the cost efficient methods to meet its end. The communication and promotion are always tricky issue for such organizations. Social media provide a suitable solution for social ventures to propagate and popularize their product, services or cause without any cost. It would also get new volunteers and potential recruits who would identify themselves with the cause. This is a new boon for social organization. Social media is a major factor in the success of social enterprises. As per a report in 'The Guardian' about a survey on Social Ventures, two thirds of social enterprises (67%) are using social media in the day-to-day running of their businesses. The majority of social enterprises around 85 per cent, social media to promote their products and services, ha